From the beginning, the goal was simple: To become a heritage brand that people trust to represent who they are… grounded, self-reliant, and proud of how they were raised. American Raised Outdoors exists to make well-made, honest clothing that can be worn every day and trusted without thinking. Pieces shaped by outdoor values built to be lived in.

Founded by Luke Champnella, American Raised Outdoors grew from a life spent outside. Growing up, if Luke wasn’t at school, he was in the woods, hunting, fishing, walking, learning. The outdoors wasn’t an escape from life; it was where life made sense. Long hours of stillness taught patience. Preparing for the unknown built self-reliance. Harvesting animals instilled respect and gratitude. Along the way, his connection to the outdoors grew into creativity. Drawing wildlife and capturing moments through photography became ways to preserve experiences. All of it led to American Raised Outdoors.

At a time when authenticity feels increasingly curated, we believe people are being pulled back toward tradition and heritage. Outdoor values don’t end when the hunt is over, they show up in how you work, how you treat people, how you provide for your family, and how you carry yourself when no one’s watching.

We believe the outdoors builds better people. And those people build better families, communities, and lives. This brand exists to carry those values forward and give them a clear voice, protecting something worth keeping.